What do you do with the subscribers on your list who just aren’t opening your emails? That’s where re-engagement campaigns come in. Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a re-engagement campaign and a few different approaches you can take for different segments of your inactive list.